A company’s learning programs are primarily focused on the goal of enabling it’s people, helping them acquire competencies for immediate on-the-job applications. It is the major artery that infuses expertise and knowledge into sales and profits, customer service, efficient systems and adherence to regulations.

It is highly critical for employee performance and legal compliance.

eLearning programs - products, applications, processes, software, people skills,onboarding, etc.and compliance to government regulations such as statutes, audits, sanctions, penalties, legal actions, etc. – are fundamental, indispensable and pivotal to the success or failure of any business.

It is accepted truth that even these well-intentioned learning thrusts may become simple “massive data dumps” if not properly managed. Huge amounts of information (especially statistics, legalese, procedures, policies) do not captivate learners.

“Boring,” “Difficult to retain,” “Hard to grasp,” and “Long,” are common complaints you hear.

Learners end up frustrated and unable to grasp and retain critical content for applying to their jobs.

Re-energize and transform elearning programs using story-based methods and make them shorter, easier and faster for the learner.

The key is to start relating your content to story events. When you utilize the Story-Based eLearning Design approach for your technical and compliance programs, you will:

  • Transform and re-energize your elearning programs
  • Raise learners’ interactivity levels
  • Chunk and boil down your learning material to provide much greater impact
  • Create faster, easier and more effective learning
  • Cut training time significantly and improve learners’ performance

This innovative learning design and delivery method is a proven way to improve content retention.

The Story-based eLearning Design Workshop

The Story-based Technical and Compliance eLearning Design Workshop enables you to convert existing or new technical and compliance eLearning content into stimulating learning experiences.

Workshop participants learn how to transform procedures, products, policies, processes, technical data, rules and regulations into easy and immersive elearning.

You will develop skills in creating interactive and discovery- learning methods where the content is embedded in real-life events.

Participants practice the application of Story-Based Design methods using interesting and engaging success stories, customer complaints, product recalls, penalties, legal infractions, lawsuits, product defects, lost sales, quick solutions, etc. to help learners turn technical and compliance information into personalized and meaningful learning experiences.

At the end of the workshop, participants will have gained the knowledge and confidence to apply a new set of skills to revolutionize their elearning programs using the story-based methods learned.

Who should attend?

The workshop is valuable to the following:

  • Subject Matter Experts(SMEs)
  • Instructional Designers
  • eLearning designers and developers
  • eLearning writers and producers
  • Trainers and presenters
  • Project Leaders and champions
  • Everyone who wants to apply the Story-Based Design to elearning

Why should you attend?

  • Become a Certified Story-Based Elearning Designer
  • Re-skill from traditional design and development to story-based methods
  • Obtain tools, demos, samples and templates to transform technical and compliance courses to Story-based eLearning
  • Learn how to reduce cost and speed up elearning program development

Workshop topics

In this workshop, participants will learn to:

  • Obtain the “Proofs” based on research and scientific findings supporting the effectiveness of the Story-Based elearning Design.
  • Demonstrate the cost benefits of Story-Based elearning in customer satisfaction, reduction of production costs, savings from product support and compliance.
  • Differentiate the key distinctions between traditional instructional design and Story-Based eLearning design.
  • Implement the “Story-Based Instructional Design Process and Project Plan” – from interviewing SMEs to development of the eLearning program.
  • Use “Story Mapping Grid” to discover stories to match your technical and compliance content.
  • Construct modules and lessons that are only 3-minute long using a powerful story method.
  • Apply the “SRIA Model” (Set up, Relate, Interpret and Apply) in building Story-Based micro lessons.
  • Incorporate the “Oscillation Technique" and "Organics” of weaving small stories into a full program.
  • Apply the “15 Story-Based Design Models.”
  • Develop learning objectives, test questions and exercises using story-based methods.
  • Use “Process-Based Tracking Systems” to gauge learning and applications.
  • Develop reusable standards, templates and processes for Story-Based design and development.
  • Incorporate “Gaming Stories” in interactive designs.
  • Apply “Workplace Incidents” like troubleshooting, defects, errors, heroic endeavors, compliance failures, best formulas, tips, experiences, turnarounds, etc. as inspiration for designing eLearning.
  • Implement “Stacking Experiences” methods to facilitate the creation of “wisdom-based eLearning” solutions provided through a collections of stories and experiences.

Live demos and examples

From examples of Story-Based eLearning lessons, participants will learn:

  • Software applications
  • Product and service features
  • Engineering processes and methods
  • Technical specifications
  • Compliance in safety, employment law, healthcare,
    financial services, manufacturing, utilities, agriculture,
    mining, construction, transportation, education, etc.
  • Onboarding and people skills
  • Sales and Client Relationship Management
  • Other demos and examples

  • Significant Improvement of your skills
  • Gain the opportunity to learn an innovative method
  • Help your company reduce costs and increase speed of development
  • Obtain tools, demos, templates, reusable exercises and stories to make your job easier
  • Attend and experience an interactive and high-impact workshop

Primary Benefits:

  • You can become a lead in-house consultant and designer.
  • You can be a better consultant to your clients.
  • You can be an in-house training specialist in Story-Based eLearning Design.

Additional Benefits:

To support Certified Designers in their implementation of the Story-based Technical and Compliance eLearning Design, participants will enjoy these add-on benefits within a period of one year after the workshop.

  • Access to advance research work and demo versions of finished eLearning products
  • Coaching and critique of your work by Ray Jimenez and his associates
  • Ideation and brainstorming conversations with Ray Jimenez and his associates
  • Quarterly special insight webinars
  • Special limited permission to use the proprietary and copyrighted materials, presentations and examples by Ray Jimenez

Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand in the areas of management consulting and implementation of learning technology solutions. Ray is the author of 3-Minute e-Learning, Scenario-Based Learning, Do-It-Yourself eLearning, Story Impacts Learning and Performance eBook and an upcoming book Story-Based eLearning Design. Ray has worked with American Bankers Association, Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill Industries, Pixar Studios, Edison Missing Group, Dendreon, Netafim, Progressive Insurance, Bridgepoint Education and California Institute of Technology, to name a few.

He is the Chief Learning Architect for www.VignettesLearning.com. Ray teaches at the University of California, Irvine; University of Texas Southwest Medical Center, Dallas; Assumption University, Bangkok and Open Learning University, Hong Kong. He is a sought-after expert and workshop facilitator for Training Magazine, eLearning Guild and ASTD Conferences. Ray is the architect of www.trainingmagnetwork.com (a community of 100,000 members), and other learning platforms and authoring tools. Ray has authored and developed hundreds of Story-Based eLearning lessons including Story Impacts, Vignettes, Storytakes and Micro-Scenarios.

Workshop participants describe Ray as “fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,” and “has depth and experience in Story-based eLearning Design.”

More about Ray Jimenez

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March 22-23, 2016
Seattle, WA

Crowne Plaza Seattle Downtown
1113 6th Avenue
Seattle, WA 98101
Telephone: 206-464-1980
Website: Click here

Fee: $1,495 per participant

March 22 - 9:00 am to 4:00 pm Pacific
March 23 - 9:00 am to 4:00 pm Pacific

April 13-14, 2016
Houston, TX

DoubleTree by Hilton Houston Hobby Airport
8181 Airport Boulevard
Houston, TX 77061
Telephone: +1-713-645-3000
Website: Click here

Fee: $1,495 per participant

April 13 - 9:00 am to 4:00 pm Central
April 14 - 9:00 am to 4:00 pm Central

June 8-9, 2016
Orlando, FL

Renaissance Orlando Hotel Airport
5445 Forbes Place
Orlando, FL 32812
Telephone: 407-240-1000
Website: Click here

Fee: $1,495 per participant

June 8 - 9:00 am to 4:00 pm Eastern
June 9 - 9:00 am to 4:00 pm Eastern

September 28-29, 2016
Boston, MA

Embassy Suites at Logan Airport
207 Porter Street
Boston, MA 02138
Telephone: 617-567-5000
Website: Click here

Fee: $1,495 per participant

September 28 - 9:00 am to 4:00 pm Eastern
September 29 - 9:00 am to 4:00 pm Eastern

October 12-13, 2016
Los Angeles, CA (Pasadena)

The Athenaeum
551 South Hill Street
Pasadena, CA 91116
Telephone 626-395-8200
Email Address: athdesk@caltech.edu
Website: (The Athenaeum) Click here

Fee: $1,495 per participant

October 12 - 9:00 am to 4:00 pm Pacific
October 13 - 9:00 am to 4:00 pm Pacific

November 16-17, 2016
Washington, D.C.

Sheraton Premiere at Tyson's Corner
8661 Leesburg Pike
Tysons Corner, VA 22182
Telephone: 703-448-1234
Website: Click here

Fee: $1,495 per participant

November 16 - 9:00 am to 4:00 pm Eastern
November 17 - 9:00 am to 4:00 pm Eastern

Hotel rooms, meals, laptops and cancellation.


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“This session provided me with ideas to share with my instructional designers that I know will make their content even more engaging and impactful. Really great stuff!”
Tim Strannix
Director of Learning and Development
Cash America International

“This is what I like best about the session: Trying to work through the phases of SBL for ourselves - experiential learning is how I prefer to learn; The use of elearning demos to illustrate or reinforce points; enjoyed meeting other IDs and trainers from different fields; appreciated the books and references provided.; appreciated how you went to each participant to ask about their needs.”
Vivi Lioe
Instructional Designer
Canadian Blood Services

“Ray is one of the most natural teachers I have ever met. He is able to take all the high-level concepts that he has studied, discovered and used, and bring them down to a level where almost anyone can understand them.”
Bob Jones
IT Specialist
Johns Hopkins University

“Providing context to the learner in the form of scenarios and stories has a remarkable impact on comprehension and retention of material, and increases student engagement with the content. Ray’s methods help to bring to life what has traditionally been lifeless and has helped to provide a new and exciting approach to the way we engage our students.”
Michael Kolodziej
Associate Director
Instructional Design & Academic Quality
Ashford University / Technology Changes EverythingTM

"I recommend this workshop to my associates and for those who want to have a good grounding in elearning implementation, its tools and learning design."
Stephanie Byerley

“A 'wow' and terrific speaker, and whole lotta fun."
Robin Kileen
Discovery Cards

"Ray Jimenez is a first-rate facilitator providing thorough, excellent learning examples and hand-out material in his e-learning workshop."
Natalie Crede
Chico's FAS, Inc.

“Ray really knows his stuff. The e-learning course has given me the background to manage projects, cut costs and stay on budget.”
Michael Arnoldus
Los Angeles Unified School District

"Ray does a masterful job of integrating technical components with instructional design concepts and organizational objectives. His knowledge adds clarity to anyone interested in e-learning."
Camille Buchanan
Washington State Ferries

“Ray is a delightful and knowledgeable facilitator, and best of all, he continues to promote your learning even after you think it’s over.”
Heather McGill
Oakwood International

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