
Seventy percent of a company’s elearning
programs are primarily focused on technical and compliance
requirements.
It is the major artery that infuses expertise and knowledge
into sales and profits, customer service, efficient systems
and adherence to regulations. It is highly critical to employee
performance and compliance to laws.
Technical and compliance elearning programs
-- products, applications, processes, software, etc.-and
compliance to government regulations -statutes, audits, sanctions,
penalties, legal actions, etc. – are fundamental, indispensable
and pivotal to the success or failure of any business.

“Boring”, “Difficult to retain”, “Hard
to grasp”, “Long”, are common complaints you hear.
Technical and compliance information -statistics,
legalese, procedures, policies –do not captivate learners.
It is accepted truth that well-intentioned
technical and compliance programs are simply “massive data
dumps”.
Learners end up frustrated and unable to
grasp and retain critical content for job application.

Re-energize and transform technical
and compliance elearning programs to story-based and make
them shorter, easier and faster for the learner.
Utilize the Story-based eLearning Design approach
for your technical and compliance programs. Heighten learners’
interactivity levels This innovative learning design and delivery
method has been proven a key factor to improved content retention.
Re-energize your elearning programs.
Transform your programs. Start relating story events with
the content.. Chunk and boil down your learning material.
Create faster, easier and better learning for your learners.
Cut training time significantly and improve learners’ performance.

The Story-based Technology and Compliance
Design Workshop

The Story-based Technical and Compliance
eLearning Design Workshop enables you how to convert existing
or new technical and compliance eLearning content into stimulating
learning experiences.
Workshop participants learn how to transform
procedures, products, policies, processes, technical data,
rules and regulations into easy and immersive elearning.
Skills in creating interactive and discovery
learning methods where the content is embedded in real-life
events are developed.
Participants practice the application of
Story-based design methods using success stories, customer
complaints, product recalls, penalties, legal infractions,
lawsuits, product defects, lost sales, quick solutions, etc.
to help learners turn technical and compliance information
into personalized and meaningful learning experiences.
At the end of the workshop, participants
gain the knowledge and confidence to apply a new set of skills
to revolutionize their technical and compliance elearning
programs.
Who should attend?
The workshop is valuable to the following:
- Subject matter experts(SMEs)
- Instructional designers
- eLearning designers and developers
- eLearning writers and producers
- Trainers and presenters
- Project Leaders and champions
- Everyone who wants to apply story-based
design to elearning
Why should you attend?
- Become a certified Story-based
eLearning Designer
- Re-skill from traditional design and development
to story-based methods
- Obtain tools, demos, samples and templates
to transform technical and compliance courses to Story-based
eLearning
- Learn how to reduce cost and speed up
elearning program development
Workshop topics
In this workshop, participants will learn to:
- Obtain the “Proofs” based on research
and scientific findings supporting the effectiveness of
the Story-Based elearning Design.
- Demonstrate the cost benefits of Story-based
elearning in customer satisfaction, reduction of production
costs, savings from product support and compliance.
- Differentiate the key distinctions between
traditional instructional design and Story-Based eLearning
design.
- Implement the “ Story-based Instructional
Design Process and Project Plan” – from interviewing
SMEs to development of the eLearning program
- Use “Story Mapping Grid”
to discover stories to match your technical and compliance
content.
- Construct modules and lessons that is
3-Minute long and with a powerful story method.
- Apply the “SRIA Model”
(Set up, Relate, Interpret and Apply) in building story-based
micro lessons
- Incorporate the “Oscillation Technique"
and "Organics” of weaving small stories into
a full program
- Apply the “15 Story-Based Design
Models”
- Develop learning objectives, test questions
and exercises using story-based methods
- Use “ Process-Based Tracking Systems”
to gauge learning and applications
- Develop reusable standards, templates
and processes for Story-Based design and development
- Incorporate “Gaming Stories”
in interactive.designs
- Apply “Workplace Incidents”
like troubleshooting, defects, errors, heroic endeavors,
compliance failures, best formulas, tips, experiences, turnarounds,
etc. as inspiration for designing eLearning
- Implement “Stacking Experiences”
methods to facilitate the creation of “wisdom-based
eLearning” solutions provided with the
collections of stories and experiences.
Live demos and examples
Participants will learn from examples of
Story-Based eLearning lessons:
- Software applications
- Product and service features
- Engineering processes and methods
- Technical specifications
- Compliance in safety, employment law,
healthcare,
financial services, manufacturing, utilities, agriculture,
mining, construction, transportation, education, etc.

- Significant Improvement of your skills
- Gain the opportunity to learn an innovative
method
- Help your company reduce costs and increase
speed of development
- Obtain tools, demos, templates, reusable
exercises and stories to make your job easier
- Attend and experience an interactive and
high-impact workshop

Primary Benefits:
- You can become a lead in-house consultant and designer.
- You can be a consultant to your clients.
- You can be an in-house trainer of Story-based eLearning Design.
The overall objective of these additional
benefits provided below is to support Certified Designers
in their implementation of the Story-based Technical and Compliance
eLearning Design. Within a period of one year after the workshop,
participants will enjoy the following:
- Access to advance research work and demo
versions of finished eLearning products
- Coaching and critique of your work by Ray Jimenez and
his associates
- Ideation and brainstorming conversations with Ray Jimenez
and his associates
- Quarterly special insight webinars
- Receive special a limited permission to use the proprietary
and copyrighted materials, presentations
and examples by Ray Jimenez.



Ray Jimenez, Ph.D., spent 15 years with Coopers & Lybrand
in the areas of management consulting and implementation of
learning technology solutions. Ray is the author of 3-Minute
e-Learning, Scenario-Based Learning, Do-It-Yourself
eLearning, Story Impacts Learning and Performance
eBook and an upcoming book Story-Based eLearning
Design. Ray has worked with American Bankers Association,
Neiman Marcus, the U.S. Air Force, NASA, Blue Cross, Goodwill
Industries, Pixar Studios, Edison Missing Group, Dendreon,
Netafim, Progressive Insurance, Bridgepoint Education, California
Institute of Technology to name a few.
He is the Chief Learning Architect for www.VignettesLearning.com. Ray
teaches at the University of California, Irvine, University
of Texas Southwest Medical Center, Dallas, Assumption University,
Bangkok and Open Learning University, Hong Kong. He is a sought
after expert and workshop facilitator for Training Magazine,
eLearning Guild and ASTD Conferences. Ray is the architect
of www.trainingmagnetwork.com
(a community of 50,000 members),www.try.storyimpacts.com,
www.3-minuteGames.com
and other learning platforms and authoring tools. Ray has
authored and developed hundreds of Story-Based eLearning lessons
including the Story Impacts, Vignettes,
Storytakes and Micro-Scenarios.
Workshop participants describe Ray as
“fun,” “engaging,” “technically savvy,” “provocative,” “inspiring,”
and “has depth and experience in Story-based eLearning Design.”
More about Ray Jimenez

June 6-7,2013
Boston, MA
Embassy Suites at Logan Airport
207 Porter Street
Boston, MA 02138
Telephone 617-567-5000
Website: Click
here
Fee: $1,495 per participant
Schedule:
June 6 - 9:00 am EST to 5:00 pm EST
June 7 - 9:00 am EST to 5:00 pm EST
July 10-11, 2013
Orlando, FL
Renaissance Orlando Hotel Airport
5445 Forbes Place
Orlando, FL 32812
Telephone 407-240-1000
Website: Click
here
Fee: $1,495 per participant
Schedule:
July 10 - 9:00 am EST to 5:00 pm EST
July 11 - 9:00 am EST to 5:00 pm EST
October 16-17, 2013
Los Angeles, CA (Pasadena)
The Athenaeum
511 South Hill Street
Pasadena, CA 91116
Telephone 626-395-8200
Website: Click here
Fee: $1,495 per participant
Schedule:
October 16 - 9:00 am PST to 5:00 pm PST
October 17 - 9:00 am PST to 5:00 pm PST
November 13-14,2013
Washington, D.C.
Sheraton Premiere at Tyson's Corner
8661 Leesburg Pike
Tysons Corner, VA 22182
Telephone 703-448-1234
Website: Click here
Fee: $1,495 per participant
Schedule:
November 13 - 9:00 am EST to 5:00 pm EST
November 14 - 9:00 am EST to 5:00 pm EST
Hotel rooms,
meals, laptops and cancellation.



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“This session provided me with
ideas to share with my instructional designers that
I know will make their content even more engaging and
impactful. Really great stuff!”
Tim Strannix
Director of Learning and Development
Cash America International
.This is what I like best about the session: Trying
to work through the phases of SBL for ourselves - experiential
learning is how I prefer to learn; The use of elearning
demos to illustrate or reinforce points; Enjoyed meeting
other IDs and trainers from different fields; Appreciated
the books and references provided.; Appreciated how
you went to each participant to ask about their needs.
Vivi Lioe
Instructional Designer
Canadian Blood Services “Ray is one of the
most natural teachers I have ever met. He is able to
take all the high-level concepts that he has studied,
discovered and used and bring them down to a level where
almost anyone can understand them.”
Bob Jones
IT Specialist
Johns Hopkins University
“Providing context to the learner in the form of
scenarios and stories has a remarkable impact on comprehension
and retention of material, and increases student engagement
with the content. Ray’s methods help to bring to life
what has traditionally been lifeless, and has helped
to provide a new and exciting approach to the way we
engage our students.”.
Michael Kolodziej
Associate Director
Instructional Design & Academic Quality
Ashford University / Technology Changes EverythingTM
"I recommend this workshop to my associates
and for those who want to have a good grounding in elearning
implementation, its tools and learning design."
Stephanie Byerley.
Humana
“A 'wow' and terrific speaker, and whole lotta
fun."
Robin Kileen.Discovery Cards
"Ray Jimenez is a first-rate facilitator
providing thorough, excellent learning examples and
hand-out material in his e-learning workshop."
Natalie Crede
Chico's FAS, Inc.
Ray really knows his stuff. The e-learning course
has given me the background to manage projects, cut
costs and stay on budget.
Michael Arnoldus
Los Angeles Unified School District
"Ray does a masterful job of integrating
technical components with instructional design concepts
and organizational objectives. His knowledge adds clarity
to anyone interested in
e-learning."
Camille Buchanan
Washington State Ferries
“Ray is a delightful and knowledgeable facilitator,
and best of all, he continues to promote your learning
even after you think its over.
Heather McGill.
Oakwood International

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